Joseph and his family come from the northern region of Ghana, and as his name suggests, is linked to tribal royalty. Joseph's tribe has a long history, and regularly organizes a number of festivals throughout the year including the "festival of lights." While Joseph's tribe is known for handmade crafts, his family is known for painting, and it was through his father's instruction that Joe learned to paint. While his father specializes in intricate portraits, Joseph prefers to depict people engaged in craft and in celebration. He aims to create excitement and movement in his paintings, in part, by choosing pastels combined with bold, bright colors.